Why journalists need to build their own brands

Gene Weingarten recently wrote a deft and snarky column in the Washington Post suggesting that journalism educators should have their butts sizzled for telling students to pay attention to building their personal brands.As one of those* Weingarten would like to see blistered, I am here to say he is dead wrong. Here’s why:Given the steady fragmentation of the media, the growing paucity of jobs and