SF's KBWF Relaunches As 'The Game'

95.7 Gets New Call Letters

KNBR (680-AM) has monopolized the sports radio market in the Bay Area for decades, but beginning Monday there will be an alternative. 95.7 FM KBWF, the flagship station for the A's and Sharks, is re-launching a new sports-talk format.

According to a story by Jonathan Okanes at mercrynews.com, voices will include Greg Papa, who will co-host KBWF's midday show on a semiregular basis, and former 49ers defensive back Eric Davis, slated for the afternoon. Dan Dibley, a onetime anchor/co-host on KNBR, is scheduled for the morning, and Comcast SportsNet Bay Area insiders Mychael Urban, Matt Maiocco, Matt Steinmetz and Brodie Brazil will be regular contributors.

"KNBR does a great job with the Giants and Niners, but there are at least six other professional teams in the Bay Area that deserve attention," said Dwight Walker, vice president of Entercom Communications, owner of KBWF. "They will get it, no question."

Nicknamed "The Game" and located on 95.7-FM, the station is based in San Francisco, and it won't be ignoring the Giants and 49ers. Click here to listen.  The station will also sport new call letters KGMZ.

"We are not going to be the East Bay radio station," said Jason Barrett, the new program director at KBWF. "We're here to talk about all the teams."

KNBR hasn't been challenged much through the years.

There is 1050 AM KTCT the Ticket , another San Francisco all-sports radio outlet, but it is owned by the same company as KNBR, Cumulus Media.

860 AM KTRB recently became ESPN Deportes after a failed try at an English-speaking all-sports format. Its sports-talk programming never gained traction despite carrying the A's for two seasons.

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