Dave Pratt Set To Return To Traditional Phoenix Radio

Three months after returning to Valley radio through an internet-based set-up, longtime Arizona broadcasting personality Dave Pratt will expand his footprint to include the morning show for alternative-rock station X103.9 KEXX-FM, according to a story by Larry Rodgers at The Arizona Republic.

Pratt's show, which has been broadcast at daveprattlive.com and through several smart-phone apps since May 2, also will be heard on X103.9 starting Monday, Aug. 15. Pratt and his sidekick, Kassi Jayde, will be heard on the station 6 to 10 a.m. weekdays.

"The combination of traditional radio, along with digital and mobile technologies, has made it possible to stay loyal to each of you while keeping Arizona our home," Pratt said in a message to his listeners on his web site. His wife, Paula, handles Pratt's business affairs.

Pratt, 49, said he chose X103.9 because it is owned by the Riviera Broadcast Group, which has strong ties to Arizona.

Riviera executive Jose Rodiles said, "Dave Pratt is the most recognized on-air personality in the history of Phoenix radio. His track record over the past 30 years is well-documented, and the relationship he has with his listeners is second to none."

Pratt parted ways with country station 107.9 KMLE-FM in late 2008 and waited until this year to return to broadcasting. Pratt said the station let him go to save money, and KMLE never provided an official reason for the move.

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