Study: What Women Want From Morning Shows

Once again this summer Alan Burns and Associates interviewed over 2,000 women across the country to gain information about their radio usage and attitudes, their personal interests, music tastes, morning show content preferences, and digital media usage.

The results of the 2011 study are being presented by dmr in a series of 4 free webinars, each Thursday.  The second of the presentations today concerned "What Women Want From CHR and/or AC Morning Shows".

After music, these are the Favorite content features of morning shows.

For more highlights, click here.

Register now for next week's free webinar, "A Deep Dive Into Top 40," Thursday, Aug. 4 at 2pm EDT.