Programmer Mike McVay Joins The Cumulus Team

The radio industry was shocked to hear over the weekend that programming consultant Mike McVay is leaving his consultancy to join Cumulus Media.  He will be SVRP for Programming. 

Current SVRP/Programming Jan Jeffries will remain with Cumulus.

McVay will relocate To Atlanta and starts his new position September 1st.

McVay founded McVay Media almost 30 year ago and has become an industry leader with syndication, news media and Listener Driven Radio Divisions.

In making the announcement Cumulus COO John Dickey said "Mike is one of our industry's most talented programmers. His background as a station owner, content creator and brand builder will prove very valuable as Cumulus continues to grow."

In a press release, McVay stated, "The opportunity to work with what is going to be the largest pure play radio company in the world was too great to pass up.  I'm excited to join the team at Cumulus and participate in their tremendous growth." 

McVay Media will continue and be re-branded as McVay/Cook & Associates.

TomzTake:  Now we know why Charlie Cook rejoined McVay Media a couple of weeks ago.  He had been with the West Virginia Radio Coporation controlled by Greer Industries and based in Morgantown, WV since early this year.  Supposedly, he is continuing as corporate PD/Brand manager there. So now,  there are two moonlighting principals of the 28-year-old McVay Media.  The consultancy biz isn't what it used to be.