980 AM KFWB Los Angeles is launching a series of broadcasts focusing on local cities. Called "KFWB on Your Corner," the series started Thursday with a spotlight on Long Beach.
With this and future segments, the public is invited to attend the live broadcasts and interact with the KFWB personalities.
For this installment, the broadcasts will be from two locations: from 5 to 11 a.m. at Legends Sports Bar, 5236 E. Second St., and from 2 to 7 p.m. from Long Beach Airport, in the second floor Legends of Aviation Restaurant, 4100 Donald Douglas Drive.
The station plans to examine some of Long Beach's major political issues, improvement projects, tourism, transportation and education. Scheduled to appear are Mayor Bob Foster; Dr. Jerry Schubel, president and CEO of Aquarium of the Pacific; and F. King Alexander, president of Cal State Long Beach.
The last time I can remember this happening on a consistent basis for a commercial station was back in the 1980s, when 102.7 KIIS-FM hosted "Weekend Warmups" every Thursday night, as well as sending people out to the streets to interact with the public.
In the distant past, stations were "on the streets" constantly, with live broadcasts, concerts, prize patrols - giving the station a presence on and off the air.
More recently, as stations retrenched into the consolidated mother ship - and with Federal Communications Commission-approved format monopolies - you've seen this less and less, and the public is poorer for it.
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