Merlin Media Hires Jerry Rohira As VP/Production

Merlin Media announced Tuesday that creative services pro Jerry Rohira has joined Merlin Media as VP of Production.

In his new role, Rohira will be responsible for implementing and maintaining the overall creative sound design for Merlin Media and its properties.

Merlin Media was formed to acquire and operate media through a partnership between Chicago-based private equity firm GTCR and Emmis Communications, a diversified media company. The company begins with a base of three properties – two in Chicago and one in New York – and intends to develop a combination of media across the country.

"Jerry will be responsible for creating the highest level of innovative production that exists in American media," said Walter Sabo, COO of Merlin Media. "The overall sound, philosophy and imagery of Merlin stations in all formats will benefit from his soundscapes."

Most recently, Rohira was Creative Director at SiriusXM where he served for over seven years. He launched the Howard Stern show on SiriusXM and was Creative Services Director for its first year on the air.

Rohira began his career in radio at 94.5 "The Buzz" in Houston, Texas where he worked in the production department.