Deflating sales for de press

The decline in newspaper print advertising – now tracking to a 10-year low – is actually far steeper when you factor out the inflation that masks the severity of the deterioration. Minus inflation, sales are about 20% lower than they were in 1997.Based on the 8.6% sales decline in the first nine months of the year, it appears likely that print advertising for all of 2007 will total $42.7 billion,