Monday, May 3, 2010

Newspaper ad drop eased sharply in Q1

The decline in newspaper advertising sales appears to have abated significantly in the first three months of the year. While this has cheered the embattled industry, it must be noted that a decelerating rate of decay should not be confused with healthy growth. The industry, as discussed below, has lost nearly half of its principal revenue base in the first period since 2006 – and it has yet

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