You know the scenes in those cool James Bond movies when he and a Bond girl are whisked away to an exotic locale and they enter a normal-looking building – or maybe even a beach bungalow. They press a button, or lift a panel, and voila – there’s a twinkling high-tech room filled with the latest gadgets and gear.
That’s what Ad Widgets in San Juan reminds me of.
Over the last 24 hours we’ve been talking to a lot of people about our announcement, “The Future of Interactive Television Advertising is Running Now in Metro San Juan on OneLink.” They’re a little surprised – even shocked - that all this is going on in San Juan. When they think of Puerto Rico, they think recreation, not technology. They think of gorgeous beaches and rich Spanish culture, but not a place that boasts the most advanced, leading-edge television advertising and measurement capabilities.
This James Bond scenario is easy to believe when you realize the people behind OneLink are long-time cable and media experts that understand the importance and value of advanced advertising. Backed by Crestview and MidOcean – who recently joined forces again with an equity investment in Insight, OneLink has amazing talent. This leadership brought our efforts over the last several months to life, as we integrated with each vendor in the video delivery value chain, culminating in the successful launch of an easy-to-use, end-to-end system. Now, OneLink’s media sales team can run with it.
Here’s to the Future of Interactive Television Advertising, San Juan, and futuristic gadgets!
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