The Killer App on TV is TV.
Last week we announced that we’ll be showing off an unbound, EBIF weather application produced by us and including The Weather Channel and a new TV Widgets plug-in from Clearleap. The Clearleap plug-in helps us close the loop between personalized, dynamic content and dynamic video. In this case, our personalized weather TV Widget lets you pick locations, get dynamic text content on conditions, and then get localized video forecasts from the Weather Channel’s meteorologists. Pre, post, and mid roll ads can be inserted into the video. The killer app on TV is TV, and we intend to include contextual video in every one of our TV Widgets. Clearleap’s TV Widget plug-in allows us to dynamically (within 3 minutes) attach video from the web to any TV Widget. Weather is a great TV Widget, but it’s just the tip of the iceberg –imagine dynamic news stories, sports highlights, local news, local ads, movie trailers, etc. TV Widgets are supporting and extending the TV Platform, effectively creating a new world of programming by bringing dynamic personalization and context to on-demand video.
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