Don’t know about Aardvark? You should.

Q. Why did Google buy Aardvark for a reported $50 million? A. Because the highly addictive social network is a nearly perfect multi-platform, interactive ecosystem. As such, it sets the standard – for the moment, at least – for interactive publishing. If you want to understand the evolution of the media, you need to see it and use it. Then, try to figure out how it applies to your business.