Today (Monday, February 8, 2010) we announced our partnership with Rovi. If you’re in the industry, you know about Rovi’s tremendous scope: they are in over 100 million homes worldwide, they manage digital rights across literally billions of pieces of media, and with their Passport Guide and i-Guide, they provide the most widely deployed interactive program guide in the industry. Our TV Widgets and EBIF platform will be integrated with Rovi Guides, creating a new, innovative way to interact inside an app-guide mashup. Together we’ll be providing a starter set of TV Widgets: News, Weather, Sports from every league, team and college, Finance, Yellow Pages and eBay on TV. Our partnership will make EBIF and TV Widgets available to tens of millions of subscribers across the Americas.
This is a real signal that 2010 is the year for interactive TV and EBIF. EBIF is now available on any set top box platform, and our TV Widgets support the cable operators’ offering, the advertisers’ needs, and the viewers’ desires.
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