A way to stay alive on weak ad days

With desperate times demanding desperate measures, a growing number of newspapers are considering the most desperate measure of all: Skipping print editions on the days of the week when ad sales are the weakest.It already has happened in McPherson, KS; Mesa, AZ; Gilroy, CA, and Cambridge, MD, according to Peter Zollman, who has been tracking the trend at Advanced Interactive Media Group (formerly