Beware false hope on newspaper sales

Do you think the economy will be better in 2009 than it was in 2007? Me neither.So, how could the Newspaper Association of America predict that total advertising sales for the industry will drop by “only” 5.5% next year when they fell by 7.9% in 2007?Assuming newspaper sales follow historic trends, revenues this year are on track to slide to $39.9 billion, an unprecedented 11.5% plunge that would