Monday, June 6, 2011

Voice of America Plans "Sunset" For Shortwave Radio

The sun is setting on Voice of America's shortwave radio service, heard worldwide in dozens of languages for 70 years, according to a story by Rob Beschizza at boingboing.net.

                                former Voice of America Relay Station in Dixon California

A strategic technology plan prepared by the Broadcasting Board of Governors (BBG), the federal agency responsible for Voice of America, Alhurra, Radio Free Asia and other international stations, concludes that it should end many shortwave broadcasts in favor of "more effective" media such as internet radio.

"The intrinsic high cost of operating high powered shortwave stations is constantly being weighed against the rapidly diminishing effectiveness of shortwave within a growing number of countries," the report states. "... the cost effectiveness of shortwave transmissions continues to wane and is expected to be circumscribed to a very small number of target countries in the relatively near future."

The "sun-setting strategy" proposed will reduce the number of stations owned by the BBG in favor of lease or sharing arrangements with—or outsourcing to—independent broadcasters. A "long-term analysis" of each country and language, and in-house research on shortwave's effectiveness in each, would determine which areas retain service.

The report, released following a Freedom of Information Act request by Government Attic, took six months to surface and it isn't clear to what extent its recommendations have been implemented. In February, however, Voice of America ceased shortwave broadcasts in China.

Its authors anticipate "political pressure" to continue widespread use of shortwave radio broadcasts. The BBG's own 2012 Budget Request (PDF) reported that it "must continue to broadcast via traditional technologies such as shortwave [because] the impact of not investing in infrastructure improvements will be the loss of capability and the loss of audience." It noted Burmese listeners as particularly dependent on shortwave service.

Titled 2010-2012 BBG Technology Strategic Plan, the report claims that BBG-funded broadcasts reach 101.9m people worldwide by radio, 81.5m by television, and 2.4m via internet. Internet broadcasts accounts for 1.4 percent of the unduplicated total audience.

The largest internet audiences are in Iraq, China and India, with large percentages of the population listening online in Oman, Kosovo and Morocco.

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