Friday, March 18, 2011

NYT.Com pay scheme can succeed, but…

The long-awaited, much-delayed digital pay scheme at the New York Times should work just fine, but that doesn’t mean it can be replicated successfully in other markets. Accordingly, other publishers should proceed with caution.After spending nearly 1½ years to retool its web publishing engine to accommodate what’s known as a metered pay scheme, the Times announced yesterday that it would begin

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