How to rescue magazine sales on iPad

It is no surprise that magazine sales on the iPad have fallen since the summer, as the novelty of pawing through a publication on the new toy wore off. In the most extreme case of fatigue, Wired sold 100,000 copies of the first issue it put on the iPad in June but only about 22,000 in November, according to statistics culled from the Audit Bureau of Circulations and first reported at Women’s