Thursday, January 21, 2010

Pay meter works at FT, but can it help NYT?

The metered pay system planned for the New York Times website is modeled on an approach pioneered by the Financial Times that appears to be generating some $26 million a year in web-subscription fees. If the pay plan were to be as successful at NYTimes.Com as it has been at FT.Com, the Times theoretically could sell close to $60 million in online subscriptions. But that doesn’t mean metered

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