What the heck are publishers thinking?

A positively effervescent survey of more than 500 newspaper publishers yesterday predicted that advertising sales would drop only 0.2% in 2010 after plunging 28.4% in the first nine months of this year. The man who conducted the survey doesn’t believe the publisher forecast. I don’t believe it. And neither should you. Which leads me to wonder: What the heck are publishers thinking? In a survey