This is a great development: a long-tail advanced advertising application running on Comcast’s Motorola platform written in EBIF, the vanguard industry app spec for TV. Yellow Pages on TV delivers complete business listings augmented with click-to-call, VOD telescoping, and dynamic content that keeps advertiser listings fresh.
We really look forward to working with the HITS AxIS team to bring Yellow Pages on TV, and many more TV Widgets®, to Comcast Media Center customers.
You can read more about FourthWall Media’s distribution agreement with CMC HITS Axis at Multichannel News, MediaPost, and Forbes.com.
M. Ellen Dudar
Chief Product Officer
FourthWall Media
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