How did newspapers lose Everyblock?

How could MSNBC.Com have scooped the newspaper industry by buying Everyblock.Com?If ever there were an application designed to fast-forward newspapers into at least the late 20th Century, then this was it.The fact that the leading hyperlocal website was snatched up by a multimedia partnership operated by NBC and Microsoft shows a dismaying lack of imagination, foresight and, perhaps, economic