Sunday, April 19, 2009

He makes $1 million crowdsourcing sources

Peter Shankman, who describes himself as a marathon-running, sky-diving, cat-loving PR guy, says he is grossing nearly $1 million a year by using the web to help reporters find sources for stories.He crowdsources sources with a nifty and thoroughly modern service called Help a Reporter Out, or HARO. It works like this:A reporter who needs to interview someone for a story sends Shankman a request,

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