What would Jeff Jarvis do?

Free is a business model. I know this, because Jeff Jarvis says so. Actually, I think Chris Anderson, the author of “The Long Tail” may have said it first. Be that as it may, here’s the question:Given Jeff’s deeply held belief that content should be free, why is he charging a retail price of $26.99 for his new book?The central thesis of Jeff’s book, “What Would Google Do?”, seems to be that