How one paper solved its 'Monday problem'

The Lawrence (KS) Journal-World solved the problem of weak advertising on Monday by creating a themed edition for women that generated some $340,000 in revenues at launch from mostly new accounts.In the following guest article, Al Bonner, the general manager of the 20k-circulation daily, tells how the paper sold almost all the ad positions for a year within a matter of weeks.By Al Bonner Like