What ails sales? One ad vet's view

In this guest commentary, advertising sales veteran Janet DeGeorge says "change" is a "dirty word" at most newspapers. She is the president of Classified Executive Training & Consulting. By Janet DeGeorgeNewspaper advertising revenue is down because most advertising departments have not changed the way they do business in 50 years. Well, probably 100 years.They have not changed the confusing and