$4.7B ad drop feared for newspapers

Print newspaper sales this year appear to be on track to drop by some $4.7 billion to less than $37.5 billion, a level not seen since the mid-1990s.The prediction comes from Paul Ginocchio of Deutsche Bank at a time of growing dismay among media executives who, for the most part, have watched sales weaken every month this year.“We keep throwing more and more rope into the well, but we never seem