Uh-oh, here comes Media 3.0

Media executives struggling to wrap their minds around Web 2.0 may be distressed to know they ain’t seen nothin’ yet.Several media kibitzers, including yours truly, believe Web 2.0 is merely a transitional stage on the way to a new era I cleverly call Media 3.0. I use the term “Media 3.0,” as opposed to “Web 3.0,” because the term is technologically agnostic and the web, imposing as it is today,