Cloud Service Providers Colocate With Customers

There’s a new migration on. No, not the migration from local data centers to the cloud. It’s a migration of cloud service providers to colocate with their customers.

Why? It’s the rude awakening that companies suffer when they find that applications running way out there don’t have the same zip as the ones running on servers down the hall. That can be fixed, of course. It requires engineering your connections to the cloud so that they have sufficient amounts of bandwidth and very low latency, jitter and packet loss. But why go that that expense when you can just cozy up to your service provider with little more than a long patch cord connecting you?

That’s what Telx thinks. They’re throwing open their doors and working to lure cloud service providers to take up residence in one or more of their high performance colocation centers. It’s an acknowledgement that the speed of computing has gotten to the point where interconnections are the weak link. The venerable T1 line or DS3 connection that worked so well when all you needed to do was surf the Web, exchange email or generate sales leads quickly chokes when you start adding virtual servers by the dozens or hundreds.

There are a couple of big crunches that strain the cloud service model. One is business processes that are now automated and support hundreds or thousands of employees. The other is high performance e-commerce, with enormous catalogs and thousands of simultaneous shoppers who have little patience for sluggish servers and none at all for errors in their shopping experience.

The cloud is becoming a victim of its own success. Cloud service providers have mastered the technology of being able to ramp up or down the number of servers online in a matter of seconds. Storage is a bottomless well that data fills as needed. Public-facing bandwidth is easily handled with multiple Gigabit and 10 Gigabit Internet connections with enough margin to serve all customers. While cloud companies have gotten used to this scale of resources, most businesses have not. They don’t have the private line connectivity to take full advantage of near-infinite, near-instantaneous computing resources.

More savvy companies have mastered the connectivity issues, but who’s going to turn down the opportunity to get more performance for less money? The notion of being on the same floor of the same building with your service provider and ditching the telecom line in favor of a local fiber or wire connection has a lot of appeal. The issues of bandwidth, latency, jitter, and packet loss simply disappear.

A lot of medium and larger companies already have equipment in colocation centers, such as Telx. The economic tradeoff between running your own environmentally controlled facilities with backup power, fire suppression and round the clock monitoring and simply renting space in a larger facility with its economies of scale makes colocation attractive. On top of that is the fact that you have easier access to competitive carrier services with more attractive pricing than you can get locally. Now, add to these advantages the opportunity to connect to a cloud service provider in-house and you are looking at really attractive cost vs performance figures.

The new Telx Cloud Connectivity Centers with cloud-optimized infrastructure to support cloud service providers in each of their 15 data centers is an idea who’s time has come. Enterprise users and cloud companies are like opposite magnetic poles trying to get as close to each other as possible. Colocation is the obvious answer.

Can your business benefit from colocation as a service provider or service user? Get pricing and technical specs for the IT resources you need and compare with what you are doing now.



Note: Photo of clouds and building courtesy of Wikimedia Commons.

Telx Minimizes Latency WIth Colocation Near Carriers

If latency is important to your applications, you want to be as close as possible to your service providers. Why? Because no matter how fast your equipment runs, the lower limit to latency is the propagation of the the signal itself. In a vacuum, that’s a millisecond per 186 miles. Through copper or fiber, it just gets longer. Add-in a collection of routers and switchers and it gets a lot, lot longer. Think about being right next to your service provider with nothing but a short link in-between. How can you do that? Think Telx.

Telx is a colocation and interconnection company. They specialize in putting customers and service providers in close proximity. It starts with having colocation centers in 9 states with 15 sites. These are strategically located in key locations near media hubs, cable landings, fiber paths and exchanges. There are 4 locations in the New York Metro Area, two in Chicago, two in Dallas, three in California, including Los Angeles, San Francisco and Santa Clara, and others in Atlanta, Miami, Phoenix and Charlotte.

Telx prides itself on having a network-neutral environment that supports over 750 telecommunications carriers, ISPs, content, cloud and SaaS (Software as a Service) providers. They already have over 28,000 direct connections. What this does is put your business in close proximity to the services you seek. Latency is certainly minimized by all being in the same facility or at least on the same backbone network, but cost is also minimized. With so many services just a patch cord away, you can get excellent prices on bandwidth and other IT services.

If your needs are critical and your demands high, you may well benefit from getting colo rack space in a Telx facility. They are all set up to support your rack, cabinet or cage with highly reliable power and cooling. Most facilities can provide you with 120v 2089v, 480v AC and -48v DC power.

In addition to space, power, HVAC and security, Telx has technicians available to support installations, turn up and provisioning of network equipment and circuits, right down to server reboots. They also have something called a “Virtual Xchange” that offers circuit multiplexing and demultiplexing, protocol conversions, law conversions and other grooming solutions. Their carrier hotel Meet Me Room encompasses the entire colocation center, with a passive and secure area called a Meet Me Area for customer interconnections via cross connects.

Network services are available that go way beyond mere bandwidth connections. There is video exchange, Internet exchange, managed security services and cloud computing as network enabled services.

Are your network and computing needs critical enough that minimizing latency offers a significant performance advantage, or are you just looking at colocation services as an opportunity to get better deals on bandwidth and minimize support operations at your own facility? If so, you could benefit by getting competitive quotes for server colocation services.