Wednesday, July 27, 2011

Cincy Radio: Deters, Furman Swap Time Slots

From John Kiesewetter, cincinnati.com
Starting Monday (8/1) Eric Deters will be on Real Talk 1160 AM WQRT 7-9 a.m., and Andy Furman returns to his 5-7 p.m. afternoon drive slot.

Deters had been 6-8 p.m. since joining WQRT-AM on June 13, after being fired by WLW-AM.

Jon Yinger, owner of the Christian Broadcasting System, explains the moves:
  • Deters’ hard news talk fits better with Laura Ingraham’s show 9 a.m.-noon. And the 7-9 a.m. slot fits better into Deters’ schedule as an attorney, and gets him home evenings to be with family.
  • Sports talk best fits in afternoon drive. Returning Furman to 5-7 p.m. will allow for more/better guests he couldn’t get to come to Fountain Square in the morning. Sports talk 5-7 p.m. will fit with Florence Freedom games at 7 p.m.
“What we found is that Andy’s audience is just not around a radio at 7 AM. It’s probably why no one else was doing this during AM Drive.
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