Tuesday, October 26, 2010

Ice cream shop out-‘fans’ S.F. Chronicle

The report yesterday that newspaper circulation declined another 5% in the latest reporting period got me thinking about ice cream for two reasons. First, anyone who loves newspapers would rather ruminate about rum raisin than the relentless, 20-year slide that has brought weekday circulation to less than 40 million copies today from an all-time high of 63.3 million as recently as 1984.

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