Monday, October 5, 2009

How to sell news on the web: A checklist

Publishers groping with the question of when, whether and how to charge for interactive content often raise the issue of what they could sell, if indeed they ever decided to try. Here’s a quick checklist to see if you are ready:1. You cannot charge for such commoditized content as world, national, business, sports and entertainment news.2. You might be able to charge for local coverage, if it is

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