Newspaper ads tracking to $10B sales drop

In round numbers, total newspaper advertising sales are likely to drop by $10 billion in 2009, which would put them roughly one-third lower than they were in the prior disastrous year.Based on the 29.0% skid in advertising sales in the second quarter of this year that was reported on Friday, consolidated print and online ad sales likely will be no better than $27 billion this year. They could