Thursday, September 20, 2007

McClatchy’s online sales swoon

Online advertising sales have fizzled completely this year at McClatchy, the nation’s second-largest newspaper publisher. The question is: Why?Although online sales at newspapers grew far more vigorously in the last three years than they have in first half of 2007, interactive revenues remain the single positive note for an industry heading to a likely 10-year low in print sales. But McClatchy,

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